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Binissalem-Mallorca is a small town located in the heart of the Binissalem Designation of Origin (DO) wine region in Spain's Balearic Island of Mallorca. The town has a rich history with visible Arabic influences in its architecture, dating back to the Moorish occupation of Spain.
Renowned for its wine production, many vineyards surround the town, which contribute significantly to its economy. The town hosts the annual "Festa des Vermar" every September, an event renowned on the island for celebrating the grape harvest with traditional activities like grape treading and a wine fair.
Aside from its wine production, Binissalem-Mallorca is also known for its stone, the “Binissalem stone", a golden sandy hue limestone which is used in several of Mallorca’s iconic buildings. The town itself is compact with a laid-back atmosphere, offering several boutique hotels, restaurants, cafes, and traditional bars.
Its old-world charm combined with beautiful landscapes and close proximity to the Serra de Tramuntana mountain range make it a popular destination among tourists seeking a less commercialized side of Mallorca. The town's local patron saint is Saint James, and the town church dedicated to him is a noteworthy visit.
Accessible by the island's train service or by road, Binissalem-Mallorca is located about 30 minutes away from the island's capital, Palma. The town is an appealing destination for those seeking to experience rustic Mallorcan charm, local wines, and an escape from the bustling coastlines.